Provoc is a minority-owned, certified B Corporation since 2008 that meets comprehensive, transparent social and environmental standards in an effort to use the power of business as a force for good. We are a creative consulting firm that roots our work in an ever-deepening racial equity lens, collaborating with clients and partners who believe in social, economic, and health justice. We go beyond assessments to help our clients bring diverse and cultural sensitive values to life within the organization’s people, in the work output, and in the marketing communications used to share their stories. Our racial equity specialization leverages our expertise in traditional communications work – areas like narrative strategy, messaging, and audience engagement – and applies these tools within the context of our clients’ ongoing changemaking efforts.


Raj Aggarwal

Raj Aggarwal

Founder + Chairman

Will Coyle Will Coyle

Will Coyle


Erica Priggen Wright Erica Priggen Wright

Erica Priggen Wright



Racial Equity Change Management, Diversity + Inclusion Training, Research, Talent Recruitment, Communications Strategy, Digital Marketing


  • Washington, DC
  • Berkeley, CA