John McNeel

A seasoned global brand purpose practitioner, John is Cofounder & CEO of in/PACT, a cloud-based charitable giving platform, and Cofounder of CHANGEx, a next generation social purpose consultancy.

in/PACT’s cloud-based charitable giving platform helps financial institutions, loyalty providers and brands connect with their customers by empowering them to direct donations to the charities of their choice.  in/PACT owns the fintech brand GoodCoin, a consumer-facing platform for digital banking as well as a “currency for social good” on loyalty, merchant rewards and video gaming platforms. During his advertising career, John helped deliver growth and market success for some of the world’s greatest brands, in places as far flung as Paris, Istanbul, Dubai, Los Angeles, and Tokyo, across categories as diverse as packaged goods, financial services, automotive and consumer electronics. He worked closely with brand purpose leaders such as Jim Stengel, former CMO of P&G, and, while leading the Mars account for Omnicom, John helped restage the Pedigree brand globally. His specialties include building compelling brand beliefs and behaviors, across all platforms and cultures; social purpose strategy and program development; technology start up innovation and growth management; global brand and product innovation; and managing organizational and marketplace disruption to engineer change for the better.